Research

Several options that fit your strategy

Research Options

For over 30 years, We’ve conducted close to a million surveys across the country. We customize each client’s survey using demographics, geography or any other qualifying segment of the population needed.

Telephone Survey

Online Survey

Website Surveys

Mail Research

Telephone Surveys

Tried and true, our phone surveys use the latest technology so your surveys are completed in a timely manner and with all statistical requirements met. With the use of a 83-line/CATI fieldhouse, we are positioned to handle mulitple sruveys – both large and small – through the year.

Online Surveys

The evolving marketplace demands new and innovative ways of collecting data. Marshall Marketing has a deep well of experience in all aspects of consumer research. Our online surveys have a quick turnaround time and employ the latest online techniques.

Website Surveys

How confident are you that your website is targeting the optimal consumer group that would yield the greatest return? Have Marshall Marketing conduct an online qualitative study of those who visit your website! Going far beyond traditional visitor counts and unique, we can provide extensive demographics, website section ratings, user preferences, email capture and more!

Mail Research

Marshall Marketing specializes in designing, printing and mailing surveys to any population segment you choose..

Types of Surveys

The key to understanding your customers – or your clients’ customers – is having the right marketing intelligence! We offer several research options for you to choose from so you can reach the segment of consumers you need information on in a way that fits your strategy and your budget.

Z

Consumer Behavior

Z

Sociodynamics

 – AmeriScan

Z

Business to Business

Z

Demographics

Z

Employee Satisfaction

Z

Post Sales Analysis

Z

Generations & Lifestyle Profiles

Z

Customer Satisfaction

Z

Media Habits

Z

Political & Opinion Polling

At Marshall Marketing, we have developed a system that makes research and marketing intelligence actionable.

It consists of seven disciplined steps

1. Marketing Needs & Business Goals

Ascertainment meeting to determine your marketing needs and business goals.

2. Questionnaire

Questionnaire development meeting

3. Survey Design

Customized survey design

4. Data collection

  • Telephone interviewing (83 lines/CATI)
  • Online surveys
  • Mail out surveys
  • Self-administered surveys
  • Customer satisfaction surveys

5. Data Delivery

  • ASCII format
  • Marshall Marketing presentation-ready software
  • Printed copy

6. Data Analysis

  • Generation & Lifestyle profiles
  • PowerPoint presentation Executive Summary
  • Marketing/Action plan

7. Tactics/Strategy Meeting

How to make your data actionable so that your original business goals are met

Don’t waste another moment wondering about the future.

The future is now and consumer knowledge is power! Contact us, we will do a quick needs analysis and consult with you on which research solution makes sense for you.

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