ResearchSeveral options that fit your strategy
For over 30 years, We’ve conducted close to a million surveys across the country. We customize each client’s survey using demographics, geography or any other qualifying segment of the population needed.
How confident are you that your website is targeting the optimal consumer group that would yield the greatest return? Have Marshall Marketing conduct an online qualitative study of those who visit your website! Going far beyond traditional visitor counts and unique, we can provide extensive demographics, website section ratings, user preferences, email capture and more!
Types of Surveys
The key to understanding your customers – or your clients’ customers – is having the right marketing intelligence! We offer several research options for you to choose from so you can reach the segment of consumers you need information on in a way that fits your strategy and your budget.
Business to Business
Post Sales Analysis
Generations & Lifestyle Profiles
Political & Opinion Polling
At Marshall Marketing, we have developed a system that makes research and marketing intelligence actionable.
It consists of seven disciplined steps
1. Marketing Needs & Business Goals
Ascertainment meeting to determine your marketing needs and business goals.
Questionnaire development meeting
3. Survey Design
Customized survey design
4. Data collection
- Telephone interviewing (83 lines/CATI)
- Online surveys
- Mail out surveys
- Self-administered surveys
- Customer satisfaction surveys
5. Data Delivery
- ASCII format
- Marshall Marketing presentation-ready software
- Printed copy
6. Data Analysis
- Generation & Lifestyle profiles
- PowerPoint presentation Executive Summary
- Marketing/Action plan
7. Tactics/Strategy Meeting
How to make your data actionable so that your original business goals are met
Don’t waste another moment wondering about the future.
The future is now and consumer knowledge is power! Contact us, we will do a quick needs analysis and consult with you on which research solution makes sense for you.