All Customized, All the Time!
Marshall Marketing specializes in consumer research, analysis, consulting and training that goes along with mastering the data and making it work for you. Whether you are in the media, retail or business industry, we can customize a proprietary research program that makes sense for you. Oh, and we have the customer service to support it that is unmatched in our line of work.
A well-planned research effort eliminates guesswork. It helps companies give their customers what they truly want – not what companies think they want. And it helps lay the foundation for a marketing plan that will work.
At Marshall Marketing, we have developed a system that makes research and marketing intelligence actionable.
It consists of seven disciplined steps
1. Marketing Needs & Business Goals
Ascertainment meeting to determine your marketing needs and business goals.
2. Questionnaire
Questionnaire development meeting
3. Survey Design
Customized survey design
4. Data collection
- Telephone interviewing (83 lines/CATI)
- Online surveys
- Mail out surveys
- Self-administered surveys
- Customer satisfaction surveys
5. Data Delivery
- ASCII format
- Marshall Marketing presentation-ready software
- Printed copy
6. Data Analysis
- Generation & Lifestyle profiles
- PowerPoint presentation Executive Summary
- Marketing/Action plan
7. Tactics/Strategy Meeting
How to make your data actionable so that your original business goals are met
Rick is based in Spokane, WA, and has been with Marshall Marketing since 1990. Rick’s prior experience includes Marketing Research Director at an NBC affiliate television station, as well as Account Executive and Media Planner positions at Advertising Agencies.
Tim’s career at Marshall Marketing started as an intern while attending Robert Morris University. After graduating, he continued learning all aspects of the operation of the company and how to provide exceptional service to clients.
Research Operations
Chairman
For over 20 years, Bruce has been working with Marshall Marketing client
President/CEO
Mary Omachonu earned her undergraduate degree from the University of Tennessee-Knoxville and graduate degree from the University of Florida. Her professional work experience includes research positions at local television stations in the Tampa, San Diego, and Memphis markets.
Kat’s Moto: Hope is not a strategy! She brings 25+ years of advertising and marketing experience:
Cynthia has over 18 years of experience spanning advertising agency, academia, media research and consulting. For nearly a decade with Marshall Marketing, she has overseen client survey design in multiple markets. With the goal of optimizing efficiency of advertising dollars, she offers her clients ongoing support through training on presentation strategies, software utilization, research analysis and application of research.