Millennials are more than just an age range

Millennials More than just an Age Range In the early 1930’s, a college dropout began selling cooking stoves door to door.  He was so successful that his boss asked him to write an instruction manual for the other salespeople.  The dropout’s older brother got a look at...

Content Marketing & Marshall Marketing

What Can I Say? CONTENT MARKETING It ain’t easy being a consumer these days. With just a few exceptions, no matter what media a consumer uses, it comes with a wide range of marketing messages. Now, don’t misunderstand, that’s not necessarily a bad thing. Providing...

TV Impacts Millennials

TV Impacts Millenials! Stop reading if you haven’t heard this from a client, “We need to reach Millennials, it is the future of our business.”  Now, how many times have you heard that today? Past week? Month? Without going into all the data that supports the buying...

Don’t try to stand out from the crowd

Don’t try to stand out from the crowd “Successful transformations reframe the problem that makes the solution possible.  They erase existing boundaries and start from scratch.” – Malcolm Gladwell   Many times we hear from our stations about the need to help...